Head of Marketing (m/f)

Lugera Talent Solutions (ex. Adecco) is leader in providing HR services.

Our client, Coral Croatia (part of the Motor Oil Group), is a leader in the
petroleum products sector, offering premium-quality fuels and services
designed to make every journey easier.

Now they are looking for a new team member on a position:

Head of Marketing (m/f)
Zagreb, Croatia

RESPONSIBILITIES:

• Implementation of the Retail Marketing Strategy in Croatia
• Team management - performance management, career coaching and talent development
• Defend and grow fuels’ volume and margin, with focus on managing a portfolio of 2 branded premium products
• Manage product launches, promotions and communication
• Overview all communication and promotional activities (ALT, BTL, direct comms, on site promotions and PR)
• Manage media partnerships according to the strategic fit
• Overview and grow the Loyalty scheme with a view to enrich customer CVP, increase customer loyalty, defend and grow volume
• Drive Convenience Retail and Carwash sales with the team
• Oversee the implementation of all retail network activities, including site and staff appearance (RVI), ATL/BTL campaigns, POP materials, and other network-wide initiatives
• Work closly with the Sales and Operations Team to ensure maximum effect of campaigns and initiatives that address customers’ needs
• Focal point for Shell Brands International, to funnel all central developments and updates to the Brand and safeguard brand representation in the market
• Monitor KPIs, propose and implement growth or corrective action plans where necessary.

REQUIREMENTS:

• University degree
• Minimally 5 years of experience in commercial/ marketing roles, preferably in retail or FMCG industry
• Proficiency in English (active use)
• Strong leadership, interpersonal and communication skills
• Strong customer orientation
• Very good familiarity with new technology, ability to use IT and MS
• Office systems.

COMPANY OFFERS:

• Contract for indefinite period with 6-month probation period
• Company car available for both business and personal use (24/7)
• Annual performance-based bonus
• Supplementary health insurance, kindergarten fee reimbursement,
• Christmas bonus, holiday allowance, monthly meal allowance, and a dedicated parking space
• Opportunity to work in the international environment that values collaboration, operational excellence and continuous development.

If you recognize yourself in this description and meet listed criteria, we
invite you to send your CV and apply via link.

Note: Please mind that only the candidates selected for further
consideration will be contacted and notified about the selection process.

Dozvola za obavljanje djelatnosti u svezi sa zapošljavanjem ministarstva nadležnog za rad br. 178/20