Senior Hotel Marketing Manager (m/f)

Job description

Our client, Falkensteiner Resort Punta Skala is one of the most exclusive resorts on the Adriatic, located on the picturesque peninsula of Petrčane, near Zadar. It is part of the international Falkensteiner group, known for its top-notch service and innovative approach to hospitality. The resort combines luxury vacations, family facilities and top-notch wellness and sports opportunities.

They are currently looking for an open and proactive person to join their marketing team.

Senior Hotel Marketing Manager (m/f)
Location: Petrčane

Your responsibilities:

• Development of the Resorts marketing strategy (communication focus, USPs, markets, target groups) in coordination with the Group Director of Marketing
• Creation of the Resort’s marketing plan and marketing budget based on the marketing strategy
• Regular coordination with the Resort General Manager (GM), the Hotel Managers and Revenue Manager regarding booking status and trends, marketing activities, packages, and special offers
• Active input to the Resort GM on the development of the Resort product, particularly with focus on key topics, events, and experiences, and support to the Resort team in their implementation
• Selection, negotiation, and execution of Resort collaborations and local partnerships to expand the Resort’s offerings and enhance the guests’ experience.
• Ongoing adjustment of the marketing plan based on the Resort’s needs and implementation of marketing activities in cooperation with HQ marketing teams.
• Continuous briefing and alignment with Performance Marketing at HQ.
• Ongoing review and briefing of website content for the Resort, including independent creation, maintenance, and updating of events and packages in coordination with Revenue Management and the Reservations Department.
• Briefing of content and delivery of updates to HQ for the stay-related guest communication.
• Planning of themes, selection of offers, creation, sending, and monitoring of a regular Resort newsletter to contacts, as well as the conception and implementation of lead generation activities to acquire new newsletter subscribers for the Resort.
• Supervision of the Resort’s social media strategy and output, ensuring alignment with marketing and commercial goals.
• Regular coordination with the Regional PR Manager on PR topics, press releases, media trips, journalist/influencer visits, including support for the on-site care of journalists and influencers.
• Development and execution of in-house marketing activities, ensuring regular updates and quality control of hotel collateral, fact sheets, and presentations in line with CI/CD standards.
• Active engagement with the local tourism board and other local key stakeholders.
• Competitor analysis covering product offerings, newsletter strategy, and social media strategy, including potential site inspections.
• Monthly reporting on marketing activities.

What you bring:
• Completed marketing education, ideally combined with tourism training
• At least 5-7 years of professional marketing experience in the hotel industry, preferably in a leadership position directly in a Hotel or Resort
• Flexible, communicative, empathetic, and data-driven
• Fluent in Croatian and English, other language is a plus

What company offers:
• All-inclusive Onboarding for a great start on the job
• Free use of fitness facilities
• Individual development plans and support through internal and external training and development opportunities
• Career and development opportunities at Falkensteiner Hotels & Residences
• The chance to shape the future in a dynamic and open work environment
• Employee rates and special prices for family and friends, plus additional discounts on food & beverages and wellness services at our hotels